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Social Media Today - The world's best thinkers on social media


Wednesday, May 30, 2012 12:58 pm
... a small majority of employees and executives rate their intranet social media as ‘good’ or better. In fact, only 28% of employees rate their internal social media as good or very good; a greater number rate these tools as poor or very poor (31% combined). Executives deliver a more damning, failing grade: only 28% of executives rate their internal social media as good or very good; 35% rate these tools as poor or very poor.
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Wednesday, May 30, 2012 12:43 pm
They’re saying, “We’re forcing you to get a Timeline, but look at all your memories flashing before you! Enjoy!” Timeline Movie Maker was created by the marketing agency Definition 6 and videos cannot be embedded so they can only be shared using Facebook.
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Wednesday, May 30, 2012 12:26 pm
Revenue aside, LinkedIn as a website for professionals in the business world is an absolute mess. They are trying to stretch out their arms and engulf so many different services all at once that the site is unwieldy. LinkedIn is all about making connections, and it shows the minute you log in and look at your main page.
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Wednesday, May 30, 2012 12:24 pm
As I write this, the latest ten posts have—together—received exactly five comments. One of the comments is spam, from a user called, “hosting company.” What if it had been an intelligent, on-topic comment from someone calling their self “S&S Hopeful”? We can’t know it would have changed anything for the aspiring employee, but we do know that Kevin Roberts would have at least read it.
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Wednesday, May 30, 2012 8:28 am
On May 24 Summify/Twitter sent out this nice private yet official announcement that Summify will disappear effect June 22nd and of course no official blog post or mention on the Summify or Twitter blogs/sites. I guess we should expect Twitter to screw up every wonderful service they acquire much like they did with TweetDeck and now Summify.
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Wednesday, May 30, 2012 7:25 am
GM was very clear about something, though: they would not be deleting their Facebook accounts. While they noted that they didn’t believe advertising on Facebook was very effective for them, they continue to embrace the platform itself.
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Wednesday, May 30, 2012 5:30 am
Whatever your comfort level with the rapid evolution of communications technology, as a crisis manager you can’t afford to be “behind the curve.” Organizations that were slow to adapt to now-familiar things like personal computers, or the Internet and email, greatly increased their vulnerability to a crisis until they caught up.
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Wednesday, May 30, 2012 5:10 am
Years ago I wrote a post call "The Facebook Death Watch Begins." Usually when people mention it now, it is with $16 billion worth of sarcasm in their voice. But I am just stupid enough to defend my prediction still.
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Wednesday, May 30, 2012 4:49 am
The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity. The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang.
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Wednesday, May 30, 2012 4:03 am
The value proposition of self-employment is so compelling that it’s precisely what drove the corporates-gone-creatives entrepreneurs behind the aforementioned companies to empower others to strike out on their own, while providing a business structure, resources, and guidance through the platforms that are otherwise unavailable to the self-employed trying to do it solo.
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Wednesday, May 30, 2012 2:55 am
To succeed, CEOs must foster employee collaboration, pay attention to customer insight, increase partnerships, and encourage disruptive innovation. In other words, they must encourage their employees to act like children.
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Wednesday, May 30, 2012 2:51 am
The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm. Including video content will increase the perceived quality of your website and also move your site further up in Google’s search results. Remember also that in today’s social media circles, most companies include videos, images, maps, and blogs in their profile and posts.
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Wednesday, May 30, 2012 2:43 am
In the fight for market share, the top pizza brands have launched a social media blitz attempting to capture audience and deepen customer engagement. But, who will be king?
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Tuesday, May 29, 2012 9:25 pm
Whether its standalone or series video, good preparation is essential to delivering a quality product. Video expert Murray Newlands explains, “If you have six hours to chop down a tree, spend three sharpening the axe."
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Tuesday, May 29, 2012 11:03 am
Google + Hangouts represent the first true easy-to-use, easily distributed videoconferencing application; your only requirement being a computer equipped with a webcam, or a 2012 era smartphone. Hangouts represent salvation from airports, flight delays, missing luggage and having to be offline through the duration of your flight, with email piling up, and you out of contact with your staff.
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Tuesday, May 29, 2012 10:46 am
Banks asked for too much stock, Morgan Stanley stayed away, and investors flocked to a company that is underperforming. This created a perfect storm for a failed IPO, and the results should not have been surprising. From this point, one should simply wait and see how low the stock will go before reaching a natural level.
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Tuesday, May 29, 2012 9:53 am
If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.”
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Tuesday, May 29, 2012 9:45 am
Here's an easy way to maintain your social media presence while trimming away those love handles before summer officially hits.
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Tuesday, May 29, 2012 9:29 am
Social media platforms are a great way for connecting and reconnecting people together. But there also is much to be said about the good causes that can be promoted through social media.
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Tuesday, May 29, 2012 9:18 am
The reason for the migration is two-fold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale,it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin.
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